The parents of the Belarusian born Gary Vaynerchuk (* 1975) immigrated to the United States out. His father worked in one Liquor store and finally took over. Gary's interest in wine was created by the Wine Spectator aroused. After completing his studies, he took over his father's business in 1997 and started an online wine trade under "Wine Library". Within a short time, sales increased from one to over $ 50 million. Then in 2006 Vaynerchuk launched a video format called "Winelibrary TV", which is moderated daily by him and which is called up to about 100,000 times a day. In these video podcasts, wines are presented and rated, and told in a funny way background stories. He specializes in building and repositioning wine brands.
An important part of the show are prominent guests, such as the famous wine journalist Jancis Robinson, the famous rock singer Maynard James Keenan or the hockey superstar Wayne Gretzky. Vaynerchuk has over 25,000 Twitter followers and its lectures are thousands of times available on YouTube. Today, the show is the most successful and influential wine video blog in the world. His first book published in 2008, "Gary Vaynerchuk's 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World," became a bestseller. Just one year later, his second book "Crush It !: Why NOW Is the Time to Cash In Your Passion" was published. Gary Vaynerchuk is now considered the first wine guru of the YouTube era and new wine superstar. He is already a potential successor to Robert M. Parker jr. (* 1947) acted. See also below wine critic,