The parents of Belarusian-born Gary Vaynerchuk (* 1975) immigrated to the United States out. His father worked in one Liquor store and finally took it over. Gary 's interest in wine was sparked by the Wine Spectator aroused. After completing his studies, he took over his father's business in 1997 and started an online wine trade under "Wine Library". Within a short period of time, sales rose from one to over $ 50 million. Then in 2006 Vaynerchuk started a video format that he moderated every day called "Winelibrary TV", which is now viewed up to 100,000 times per episode. In these video podcasts, wines are presented and evaluated, and background stories are told in a capricious way. He has specialized in building up or repositioning wine brands.
An important part of the show are prominent guests, such as the famous wine journalist Jancis Robinson, the famous rock singer Maynard James Keenan or the ice hockey superstar Wayne Gretzky. Vaynerchuk has over 25,000 Twitter followers and his lectures are viewed thousands of times on YouTube. Today, the show is the most successful and influential wine video blog in the world. His first book, Gary Vaynerchuk's 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World, published in 2008, became a bestseller. A year later his second book “Crush It !: Why NOW Is the Time to Cash In on Your Passion” was published. Gary Vaynerchuk is now the first wine guru of the YouTube era and a new wine superstar. He is already considered a potential successor to Robert M. Parker jr. (* 1947) traded. See also under wine critic,