The term (also called oenotourism) for tourist activities that focus on the scenic, cultural and gastronomic features of wine-growing areas and wine-related activities. This includes visiting wineries with wine tasting and, if necessary, purchasing wine products, visiting wine museums, guided hikes through vineyards and wine trails as well as seminars on the subject of wine. Wine-making institutions and associations also organize day trips along wine Routes organized. Wine tourism developed in the countries of the late 1980s New world how Australia. New Zealand. South Africa and California and has become an important pillar of the economy.
It is also becoming increasingly important in Europe in the classic wine-growing countries as a possibility of an additional source of income or a livelihood. Many companies often offer a wide range of related services and also “Holidays at the winery” with guest apartments. Some wineries even make it possible to work for vintage, The period is the growth cycle the grapevine from May to October. In the meantime, there is also wine tourism at various universities as a topic of economic tourism oenological Courses.
The international association Great Wine Capitals Global Network of major cities was founded in 1999 with the aim of promoting travel, education and business contacts between renowned wine metropolises through the exchange of information, knowledge and experience. Tour operators from each city develop gastronomy and wine routes to make traveling between regions easier. The annual competition “Best Of Wine Tourism 'Awards” honors wineries in the member cities that stand out for their excellence in art and culture through to sustainable wine tourism.
Another campaign is the 2019 competition World's Best Vineyards to promote wine tourism. The 50 best wineries in the world were identified. The evaluation criteria were not only the wine-specific services of the winery, but also the landscape, the accessibility, the architecture and (if available), the service regarding the hotel, restaurant and event management.