In 1892, Cheong Fatt Tze vulgo Chang Bishi (1841-1916), formerly a diplomat in Europe, founded a winery called "Chang Yu" in Yantai, Shandong Province, China. The name is formed from the family name and the Chinese characters for "prosperity". The foundation comes with the beginning of the modern wine history China equated. Chang Bishi bought 67 hectares of land and introduced 150 European Vinifera varieties for testing. He was aware that modern viticulture would only be possible with the support of European experts. The Austro-Hungarian consul Baron Max von Babo (1862-1933) was hired as advisor and butler; Son of the well-known August-Wilhelm von Babo (1827-1894). Babo led barrels, presses and 400,000 Riesling seedlings out Austria and brought the winery to international reputation. Under Chang Chengquing (1872-1914), the founding nephew and first general manager, the Great Cellar was completed, created 3,000 hectares of vineyards and developed many products. In 1992, Changyu Wine Culture Museum was opened in the Zhifu District, where the long history of the winery with many artifacts and other Chinese wine producers is shown.
Today, "Yantai Changyu Pioneer Wine Company" is a giant corporation with international shareholders. There are seven wineries or wineries in China with mostly imitations of French Châteaux, as well as others operated abroad. The head office is in Yantai (Shandong). The market share in China is around 25%. The general manager of the multinational is Zhou Hongjiang. The more than 3,000 m² seven-meter-deep "Great Basement" is one meter below sea level, only 800 meters from the sea. The wide range of products includes red and white wines as well sparkling wine. brandy. wormwood and cider, The absolute bestseller is the brand wine "Noble Dragon" ( Cabernet Sauvignon. Cabernet Gernischt ). From the wine produced since 1937, around 25 million bottles are marketed annually and also exported to Europe. In 2017, on the occasion of the 80th anniversary of the registration of the brand, the sale of a total of 460 million bottles was celebrated.
Through a Jount venture with French company Castel Frères In 2002, the winery Château Changyu Castel was built in Beiyujia (near Yantai). The vineyards cover 135 hectares there. The Golden Valley Icewine is a Jount venture with the Canadian company Aurora for the production of Eiswein, It was built in 2006 on Hanlong Lake in Liaoning Province. The mainly with the variety Vidal Blanc bestockten vineyards cover over 5,000 hectares. Named after Belgium's first winemaker, Château Changyu Baron Balboa is located in Shihezy Town, northwestern Xinjiang. Named after the Italian winemaker and investor, Château Changyu Reina is located in Xiangyang, Shaanxi Province.
The Château Changyu AFIP is located 70 kilometers northeast of Beijing. It was built in 2007 with an investment team from China and America, France, Italy and Portugal (hence AFIP) with an investment of around € 80 million in an area of 1,000 hectares in the hills. More than 1,000 barrels are stored in the underground barrique cellar. In addition, a whole French wine village was modeled on the community Bages ( Pauillac ) with restaurant, cafes and shops and even church and town hall built.
Château Changyu Moser XV in Ningxia Province opened in 2013. It is named after the Austrian winemaker Laurenz Moser V., who advised on the construction (XV refers to the fact that the family Moser already in the 15th Generation viticulture operates). In Château and cellar with 800 barrels € 70 million were invested. Of the Grand Vin is a blend Cabernet Sauvignon. Merlot and Syrah,
The last investment in China was after Robert Tinlot (1931-2017), the longtime president of the OIV named Château Tinlot in Yantai. It is a national research institute for grapes, wine and winemaking with two luxurious castles and as a novelty for China with biological cultivated vineyards. Every year, a maximum of 250,000 bottles of wine are to be produced in the top segment. The building complex is just part of a planned major international "wine city" on the outskirts of Yantai.
Other possessions or possessions of wineries exist in France - Bordeaux (Château Mirefleurs and Château Techeney), Spain - Rioja (Marqués del Atrio), New Zealand (Château Changyu Kely), Australia - Clare Valley (Kilikanoon) and Chile (Viña Indómita). Also counts the Cognac brand Roullet-Fransac to it.
The total vineyard area of all wineries is around 14,000 hectares. The annual production should amount to a total of 150 to 200 million bottles of wine, the turnover will be around one billion euros. The listed company is worth around 5.5 billion euros (status 2016). Yantai Changyu Pioneer Wine Company is among the top five largest wine companies in the world with the declared goal and also on the way to the absolute number 1.
Pictures: Changyu - Since 1892