Australian wine brand or branded wine that became a real export hit from the beginning of the 21st century. It is produced by the Australian company Casella Wines. The Casella family had been growing grapes in Italy since 1820. Filippo and Maria Casella emigrated to Australia in the 1950s and founded a winery here in Yenda in the Riverina region of New South Wales in 1965. The vineyards covered 16 hectares at that time. From 1969, they produced their own wine and marketed it in barrels. In 1994, the business was taken over by son John Casella (managing director). He is supported by his two brothers Joe (Sales Director) and Marcello (Vineyard Manager). Phillip (Joe's son) is already the sixth generation. Chief winemaker is Alan Kennett.
In 2000, the new Yellow Tail brand was created with the eye-catching yellow kangaroo and became a huge success within a few years. The initial volume in the USA of 200,000 cases in 2001 increased to an incredible 7.5 million cases by 2004. The brand also started the run of branded wines with an animal as logo (see Critters).
Casella's wide product range includes red, white and rosé wines as well as sparkling wines and sangria. The red wine varieties Cabernet Sauvignon, Durif, Merlot, Pinot Noir, Petit Verdot, Shiraz (Syrah) and Tempranillo, as well as the white wine varieties Chardonnay, Pinot Gris, Riesling, Sauvignon Blanc, Sémillon and Verdelho are processed. The grapes come from many Australian regions and are processed (according to the company's marketing slogan) within a maximum of 12 hours after harvesting. See exceptional labels under artist label.
