Australian wine brand or brand wine
, which developed into a true export racer from the beginning of the 21st century. It is produced by the Australian company Casella Wines. The Casella family had been wine-growing in Italy since 1820. Filippo and Maria Casella emigrated to Australia in the 1950s and founded it here in Yenda in the region in 1965 Riverina
(New South Wales) a winery. The vineyards covered 16 hectares at the time. From 1969 onwards their own wine was produced and marketed in casks. In 1994 the business was taken over by son John Casella (managing director). He is supported by his two brothers Joe (Sales Director) and Marcello (Vineyard Manager). The sixth generation is already working with Phillip (son of Joe). Chief Winemaker is Alan Kennett. In 2000 the new brand Yellow Tail was created with the striking yellow kangaroo and within a few years it was a huge success. The initial volume in the US of 200,000 boxes in 2001 increased to an incredible 7.5 million boxes by 2004. The brand also founded the run of branded wines with an animal as a logo (see below Critters
The winery is now one of the largest in Australia. The winery can process 120,000 tons of grapes. 65,000 bottles can be filled per hour. A wide range of wines are produced. The varieties Cabernet Sauvignon, Chardonnay, Durif, Merlot, Petit Verdot, Pinot Gris, Pinot Noir, Riesling, Rosé, Sauvignon Blanc, Sémillon, Shiraz, Tempranillo and Verdelho are used. These come from many Australian regions and (according to the company's marketing slogan) are processed within a maximum of 12 hours after the harvest. In addition to the Yellow Tail brand, Casella also produces the Crate 31, Mallee Point, The Reserve and Yendah brands.