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Yellow tail

Australian wine brand or brand wine which developed from the beginning of the 21st century to a true export runner. It is produced by the Australian company Casella Wines. The Casella family had been winegrowing in Italy since 1820. Filippo and Maria Casella emigrated to Australia in the 1950s and founded here in 1965 in Yenda in the region Riverina (New South Wales) a winery. The vineyards then covered 16 hectares. From the year 1969, a separate wine was produced and marketed in barrels. In 1994, the company was taken over by son John Casella (managing director). He is supported by his two brothers Joe (Sales Director) and Marcello (Vineyard Manager). The sixth generation is already working with Phillip (son of Joe). Chief Winemaker is Alan Kennett. In 2000, the new brand Yellow Tail was created with the eye-catching yellow kangaroo and within a few years a huge success. The initial amount in the US of 200,000 boxes in 2001 increased to an incredible 7.5 million boxes by 2004. The brand also justified the run of brand wines with an animal as a logo (see below Critters ).

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