Australian wine brand or brand wine
which developed from the beginning of the 21st century to a true export runner. It is produced by the Australian company Casella Wines. The Casella family had been winegrowing in Italy since 1820. Filippo and Maria Casella emigrated to Australia in the 1950s and founded here in 1965 in Yenda in the region Riverina
(New South Wales) a winery. The vineyards then covered 16 hectares. From the year 1969, a separate wine was produced and marketed in barrels. In 1994, the company was taken over by son John Casella (managing director). He is supported by his two brothers Joe (Sales Director) and Marcello (Vineyard Manager). The sixth generation is already working with Phillip (son of Joe). Chief Winemaker is Alan Kennett. In 2000, the new brand Yellow Tail was created with the eye-catching yellow kangaroo and within a few years a huge success. The initial amount in the US of 200,000 boxes in 2001 increased to an incredible 7.5 million boxes by 2004. The brand also justified the run of brand wines with an animal as a logo (see below Critters
The winery is today one of the largest in Australia. The winery can process 120,000 tons of grapes. Every hour, 65,000 bottles can be bottled. It produces a wide range of wines. The varieties Cabernet Sauvignon, Chardonnay, Durif, Merlot, Petit Verdot, Pinot Gris, Pinot Noir, Riesling, Rosé, Sauvignon Blanc, Sémillon, Shiraz, Tempranillo and Verdelho are used. These come from many Australian regions and are (according to the marketing slogan of the company) processed within a maximum of 12 hours after the harvest. In addition to the Yellow Tail brand, Casella also produces the Crate 31, Mallee Point, The Reserve and Yendah brands.